Cavco Industries, midway through the celebration of its 60th year in business, has announced it is unifying its extensive manufacturing brand lineup under the Cavco name, strengthening its national brand identity and recognition. The repositioning leverages the resources, experience, and vision of the corporate brand.
“With Cavco’s growth and our focus on the customer experience, the time is right to rethink how we can improve the customer’s ability to quickly focus their home search,” Cavco President and CEO Bill Boor said. “ This realignment to a single brand that focuses on product characteristics will transform how we go to market across our national manufacturing operations, leveraging our investment in digital marketing, and opening new national marketing opportunities. It’s a big win for Cavco, our retail partners, and most importantly, our homebuyers.”
Acquired companies that have continued to operate under their historic names—like Commodore Homes in Pennsylvania and Chariot Eagle in Ocala. Fla. — will now be known as Cavco–Clarion and Cavco — Ocala, respectively.
Source: MHI Insider
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